PARTNER NEWS: The ImMediaTe Mobile Gaming Summit - an International Conference, Showcase and Matchmaking Event

Malta – 11 October 2010 – The ImMediaTe Mobile Gaming Summit - an International Conference, Showcase and Matchmaking Event will be held at the Westin Dragonara Resort, St. Julians, Malta on November 3-5, 2010.

The Malta Mobile Gaming Summit is for all digital media companies that wish to enhance their access to the booming European and Asian Mobile Gaming markets.

The Malta Mobile Gaming Summit is a major event that will bring together dozens of large established players in the sector and innovative small enterprises in three days that will combine training & coaching, international conference and business showcases & matchmaking.
Unlike other commercially based events, the Malta Mobile Gaming Summit is free of charge for all participants as it is an event co-financed by the CIP programme of the European Union.

Day One will be devoted to specialized business training courses and coaching sessions for subscribing companies.

Day Two will be entirely dedicated to the International Conference featuring presentations by public authorities (including EC officials), invited speakers and panels with experts on digital media. More than 25 top-level speakers from Europe and Asia have confirmed their presence. The conference will be opened by the Minister of Finance, Hon. Tonio Fenech.

Day Three will be entirely devoted to business showcases and matchmaking. Two sessions will be coordinated by Ian Price, CEO of Wagerlogic UK, and by Alfred Hofer, VP Marketing and Sales, Greentube, Austria. Wagerlogic and Greentube are part of large multinational groups servicing iGaming customers all over the world.

The full three day agenda is available along with further information and on-line registration at www.filasinternational.eu/immediate/malta.asp

The Mobile Gaming Summit is one in a series of events organised by Project ImMediaTe to provide tools and services to assist the growth of 
digital media SMEs operating in the creative industries sector.

Project ImMediaTe is part of the Europe INNOVA Initiative and is funded under the Competitiveness and Innovation Framework Programme (CIP), which aims to encourage the competitiveness of European enterprises.

The ImMediaTe Consortium is coordinated by Filas, the Financial Development Agency of Lazio, the Region of Rome, in Italy. The consortium also includes representatives of four other important EU clusters in this sector based in Amsterdam (IIP Create), Barcelona (22@Barcelona), Paris (Cap Digital), and Malta (FTZ - Fondazzjoni Temi Zammit). FTZ is also the local organizer of the Mobile Gaming Summit. Other partners include Media Business School (Spain), Media-deals (France), Innova (Italy), Institute of Electronic Business (Germany) and Living Labs Global (Denmark).

The event organizers aim to transform the Mobile Gaming Summit into an annual appointment as a major West-East Digital Marketplace for Gaming.

Malta is a natural Euro-Mediterranean hub and provides the ideal location for this event. Moreover, Malta was the first EU member state to regulate Internet gaming in 2004. Companies operating in Malta service 10% of the world's Internet gaming market.

Mobile gaming has a major impact on the use of digital media and innovation in areas such as mobile payment processing, mobile security and the convergence of media formats. It is transforming the gaming industry from mere entertainment into a fully-fledged global financial industry with new advanced markets, efficient systems for payment processing and innovative cross-media products.
PricewaterhouseCoopers (PwC) posits that the global entertainment and media market will grow by 5% by 2014 to a total value of US$1.7 trillion.

The games market is bookmarked as the second fastest growing segment, right behind on-line advertising, with a growth rate estimated at 10.6% over the next four years. Global revenues are expected to grow from $52.5 billion in 2009 to $86.8 billion in 2014.